What is Opt-in Data Collection?

Last updated: March 28, 2024
Reading time: 3 min
FAQs Technical
Table of content
  1. What data are collected? 
  2. Pros and Cons of Opt-In
  3. Will product updates continue working if I skip the Opt-In?
  4. Can I Opt-Out from usage tracking after Opting In?
  5. How Can I Have My Data Completely Removed From Freemius?
  6. Is Freemius GDPR Compliant?

We can collect some plugin usage data if you have opted in using Freemius, our plugin licensing partner. We do not collect any user-submitted data such as the product a user has bought in your store.

What data are collected? 

When opting into usage tracking, the only personal data collected is the opted-in WordPress user’s first and last name and email address. Except for that, no other personal or business-critical data from you or your website’s users is tracked. The name and email address are stored to allow the product’s team to get in touch regarding potential security updates, feature announcements, etc.

Here is a list of all the data Freemius collect.

You can check here to know more about the Freemius Opt-In feature.

Pros and Cons of Opt-In

Opt-In Skip or Opt-Out
Share only essential, non-sensitive info No data collected
Your product will work as expected Your product will work as expected
Get Product Update Notifications You will not receive any notifications
Receive Security Warnings No
Learn About New Features No
Never Miss Discounts and Special Offers No
Enjoy Educational (How-to) Content No
Plugins and Themes Are More Compatible With Your Site Infrastructure Your site is at a higher risk of breaking
Over time, products get better at what you need them to do Your preferences stay in the dark

Will product updates continue working if I skip the Opt-In?

Yes — but product updates require license key activation and ‘opt-in’ to be able to push the latest updates to your server. So once opted out, you will have to update the plugin manually.

Can I Opt-Out from usage tracking after Opting In?

If at some point after opting in or activating a license you wish to opt-out to stop sharing any further data in the background, follow these instructions:

Visit the Plugins menu in your WordPress admin → Installed Plugins page and click the ‘Opt Out’ link next to the plugin’s column.

How Can I Have My Data Completely Removed From Freemius?

You can sign into the User Dashboard with your email and password. If you’ve yet to receive a password, click on the ‘Never received your password?’ link on the login page to create one. Once logged in, go to the ‘My Profile’ page and you’ll be able to close your account. If there are reasons why the account can’t be closed, they will be explicitly specified there.

Is Freemius GDPR Compliant?

Yes. Please find more information about GDPR compliance on the blog post Freemius released announcing GDPR readiness.